Phillip Cruickshank
Manager, Brand Marketing
CB2
Kirsten Mauro
Senior Manager, Retention Marketing
Betabrand
Patrick Starzan
Manager, Brand Marketing
XQ Institute
Brian Long
Co-Founder & CEO
Attentive
Rob Haber
VP Client Strategy
Attentive
Elizabeth Ray
VP Client Strategy
Attentive
Brooke Burdge
SVP Marketing
Attentive
Eric Miao
SVP Client Strategy
Attentive
Lisa Khoury
Director of Product Marketing
Attentive
How WebEyeCare uses SMS as a complement to email, driving 77x ROI
WebEyeCare’s performance with Attentive:
© 2020 Attentive, a product of Attentive Mobile, Inc.
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77x
overall SMS program ROI
Spook-tacular Halloween Costume Contest
Enter for the chance to win $1,000 to complete your holiday shopping list, and support our e-commerce family! We’ll also donate $1,000 to Toys for Tots to help make the holiday season merry for all kids.
Get dressed to impress (submissions of furry friends, and little ghouls & goblins in their Halloween finest are also encouraged!)
Rules for Entry:
1.
2.
Snap a photo
Send photo to events@attentivemobile.com
3.
You will receive a face paint kit in your event box to help you get started!
Deadline for entry is October 23 and winners will be announced at the event via audience vote.
Agenda
With the holiday shopping season under way, we'll spotlight the latest product enhancements, partnership integrations, and customer resources to help you make the most of the busiest time of the year. You'll also get a sneak peak at the product roadmap and expansion plans for the months ahead to get you ready for 2021.
Welcome & Attentive Update
12:00 pm - 12:40 pm ET
Brian Long – Co-Founder & CEO, Attentive
Lisa Khoury – VP Product Marketing, Attentive
12:40 pm - 1:00 pm ET
From Sign up to Check out: Growing Your List for the Holidays
Elizabeth Ray – VP Client Strategy, Attentive
Elyssa Albert – VP Design, Attentive
It's not too late to grow your list and expand your reach in time for Cyber Week. Learn the anatomy of a sign-up unit, welcome journeys, and growth strategies to convert traffic into subscribers, and subscribers into shoppers!
1:00 pm - 1:40 pm ET
2021: Planning for the Unexpected
Kelly Cook – CMO, David's Bridal
Beatrice Dixon – Founder & CEO, The Honey Pot
At our last Beyond the Message, a panelist stated, "it is easier to plan for 10 years from now than 10 months from now." 2020 was a year of innovation driven by quick pivots and unforeseen changes, so now, how can brands effectively plan for 2021? We'll discuss learnings from 2020 and how they can be adapted for the year ahead, key investments that are top of mind, and how brands are continuing to prepare for the unexpected.
McKenzie Bauer – CMO, Thread Wallets
Eric Miao – SVP Client Strategy, Attentive
1:40 pm - 1:50 pm ET
Break
1:50 pm - 2:05 pm ET
Case Study 1
2:05 pm - 2:20 pm ET
Case Study 2
2:20 pm - 2:35 pm ET
Teleflora: Planting the Seeds of Success with SMS + Email
Michelle Blumenfeld – Email Marketing Manager, Thread Wallets
Online flower company Teleflora has been connecting customers with local florists since 1984, with a commitment to always provide the best experience to its audience through digital innovation. Learn how Teleflora successfully uses personalized text messaging and email marketing in tandem to create a multichannel communications strategy that increases subscriber engagement, drives online site traffic, and boosts sales.
2:35 pm - 3:10 pm ET
Rebecca Minkoff: Turning Digital Innovation Into Business Innovation
Rebecca Minkoff – Founder & Designer, Rebecca Minkoff
Rebecca Minkoff has been at the forefront of retail tech innovation throughout the history of her brand. Rebecca will discuss her use of emerging technologies to evolve how customers interact with a fashion brand, where she is focusing her investments, and the innovations she is most excited about in the future.
3:10 pm - 3:15 pm ET
Conclusion, Top Ideas & Resources
Brooke Burdge – SVP Marketing, Attentive
Eric Miao
Brian Long
CEO & Co-Founder
Attentive
Rebecca Minkoff
Founder & Designer
Rebecca Minkoff
Speakers
Lisa Khoury
VP Design
Attentive
Elyssa Albert
Michelle Blumenfeld
Email Marketing Manager
Teleflora
Kelly Cook
CMO
David's Bridal
McKenzie Bauer
CMO
Thread Wallets
Founder & CEO
The Honey Pot
Beatrice Dixon
Michelle Blumenfeld
Email Marketing Manager
Teleflora
Brian Long
CEO & Co-Founder
Attentive
Eric Miao
Lisa Khoury
VP Product Marketing
Attentive
SVP Client Strategy
Attentive
Elizabeth Ray
VP Client Strategy
Attentive
Elyssa Albert
VP Design
Attentive
Brooke Burdge
SVP Marketing
Attentive
Register Now
© 2020 Attentive, a product of Attentive Mobile, Inc.
Follow us:
Resources
Company
October 27, 2020
Join us for the final Beyond the Message of the year as we unpack the latest research, tools, and tips to help you build and scale your text messaging campaigns
Complete the form to view the case study
22.7%
CVR on cart abandonment text message reminder
67.1%
CTR on welcome series
SEE WHY ATTENTIVE IS TRUSTED BY 3,000+ CUSTOMERS
"For marketers, SMS is sort of a dream channel: to be that personal and to get that type of engagement and visibility."
-BRADLEY BREUER
SENIOR DIRECTOR, COACH
"This is a very engaged audience, and SMS is a very effective, direct way to connect with people. It's the easiest thing I work on, and the most successful."
-PHILLIP CRUICKSHANK
BRAND MARKETING MANAGER, CB2
"This is a very engaged audience. It's the easiest thing I work on, and the most successful."
-BRADLEY BREUER
SENIOR DIRECTOR, COACH
Over 50% of the top 1,000 retailers use text...
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