Attentive Mobile, Inc.
156 Fifth Avenue, Suite 303, New York, NY 10010

info@attentivemobile.com

© 2020 Attentive, a product of Attentive Mobile, Inc.

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Create a new performance marketing channel that drives 25x+ ROI

Discover a new performance marketing channel: 

Personalized Mobile Messaging

Backed by the best

$160M+ in venture funding
$110M Series C April 2020

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Free 30-day trial for qualified brands, plus white-glove service team and playbook of best practices

The most robust text message marketing solution for fashion brands

Connect With Consumers, Deliver Value, and Grow Revenue With SMS

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© 2021 Attentive, a product of Attentive Mobile, Inc.

Follow us:

Resources

Company

Attentive Mobile, Inc.

221 River Street, Suite 9047, Hoboken, NJ, 07030

© 2021 Attentive, a product of Attentive Mobile, Inc.

Resources

Company

Attentive Mobile, Inc.

221 River Street, Suite 9047

Hoboken, NJ, 07030

The Complete SMS Marketing Guide for Shopify Merchants

1

Easy set-up & guidance on compliance

Short on time to read our complete guide?

Click to jump to the section that interests you most!

Why Attentive?

When it comes to helping your Shopify-powered business grow a list of subscribers, maximize revenue, increase personalization, drive ROI, and seamlessly connect with your existing tech stack, these are the must-have capabilities you’ll want to see from your SMS marketing partner.

1.  Easy set-up and guidance on compliance

Launch your channel quickly on an easy-to-use platform, and get advice for crafting a revenue-driving SMS strategy. 

  • Consider how much guidance you’ll receive from your SMS partner
  • Identify if the SMS provider offers training and learning opportunities
  • Understand how the SMS provider will ensure you stay compliant with SMS regulations at every step of the way, like the Telephone Consumer Protection Act (TCPA) and the CTIA


Set up integrations with your existing tech stack

Marketers are making the most of their SMS programs by integrating their text messaging solutions with their e-commerce platforms.
Think about your brand’s other important marketing channels and how you might be able to leverage customer data—especially from your Shopify store—to improve your text messaging results.

Here are the most impactful ways your brand can send text messages to engage consumers at every step of the customer lifecycle, from top of funnel to post-purchase.

1. Send one-time campaigns that showcase your products and promotions.

2. Automate triggered messages based on behavioral data to reach subscribers at the right time.

3. Send order confirmations and shipping notifications.

4. Reply directly to customer inquiries and feedback.


Campaign messages

Send revenue-generating campaigns that showcase your product, promotions, and more. It’s the most effective way to keep your SMS subscribers continually engaged, while staying closely aligned with your marketing calendar.


Behavioral messages

Behavioral messages—also known as triggered messages—let you automatically drive revenue based on real-time behavioral data from your subscribers, like signing up for your text messaging program, abandoning their online shopping cart, or making a purchase. 


Transactional messages

We know the worst part of online shopping is the waiting time between clicking “Buy” and receiving our order. Give your customers peace of mind by sending transactional text messages, including order confirmations and shipment notifications.


Two-way conversations

Two-way conversations with subscribers increase engagement, deepen brand loyalty, and provide your brand with valuable data. Use two-way messages to create gamified experiences that inspire action, and build a more robust profile of subscriber preferences and behaviors so you can send more personalized messages that drive conversions.


Reply to customer service inquiries via text through integrations with CX platforms

Our recent consumer survey report revealed that almost 70% of consumers would be extremely likely or likely to connect with a brand via text message to receive customer support. Consumers are excited about the possibility of handling all aspects of their order on one device, rather than pulling out their laptop to get answers.

Your text message marketing partner should offer a robust suite of list growth tools and take the manual work out of opting in subscribers.


Engage and convert on-site visitors

Your website should be the foundation of your acquisition strategy. Engage paid and organic visitors with a sign-up unit that’s displayed across your mobile and desktop websites, and encourage them to opt in to get text message marketing updates from your brand.


Drive offline sign-ups with Text-to-Join

In addition to driving subscriber sign-ups across your digital channels—including email, social media, and your website—don’t forget about using Text-to-Join options for in-store signage, checkout kiosks, packaging, physical mailers, business cards, receipts, event collateral, and more.

"It was a very easy process—we provided Attentive with a few different options of visual content, and they produced an incredible pop-up to start capturing new text messaging subscribers immediately.”

Chad Ross Founder and CEO

Why Attentive

As a leader in the text messaging industry and the #1 provider for Shopify-powered businesses by revenue driven, we’re here to not only meet your needs today, but continue to grow and innovate with you, your marketing tech stack, and industry regulations. With new enhancements being added frequently, such as message templates, training, and certifications, you can quickly turn SMS into a top performing channel that’s easy to manage and works for your business goals.

Leading SMS solutions should provide out-of-the-box targeting capabilities and integrate seamlessly with your existing marketing technology stack.

  • Purchase history: Using transactional data to develop profiles for subscribers who either have or haven’t made a purchase over a certain time period. 
  • Past text message engagement: How you define “engaged” should be specific to your brand and goals, but a common benchmark is any subscriber who’s clicked on at least one text message from your brand within two to four weeks.
  • Location: This is especially useful for targeting weather-related or location-specific events or inviting subscribers in specific zip codes to attend new store openings.
  • VIPs: Use number of purchases, purchase frequency, and total spend to form your VIP segment, and spotlight the subscribers who are your biggest brand fans and most likely to convert.


Your provider should also help you build targeted segments using rich Shopify data, such as lifetime spend, historical purchases, order count, marketing opt-in status, and more.

5.  Robust reporting and analytics to help you meet and exceed your SMS marketing goals

It should be easy for your brand to understand how your SMS channel is performing. When evaluating SMS vendors, make sure you’re able to set up custom reports, pull ad-hoc reports, and format reports to meet your business needs.


Key reports for your SMS channel should include:

  • Subscriber growth
  • Message engagement & opt-out reporting
  • Revenue attribution
  • Integrations with analytics platforms

1.    Growth

Attentive drives up to ~4x more SMS subscribers and nearly ~3x more sales from SMS than other platforms. 


2.   Built to integrate

Attentive easily integrates with your existing marketing stack—including CRMs, ESPs, e-commerce platforms, customer help desks, and CDPs.

3.    Automation

Attentive Journeys allow you to reach consumers with personalized messages throughout the lifecycle. For Shopify, transactional journeys are just one click.

4.    Segmentation

Use your Shopify data alongside Attentive data to build targeted segments.

5.    Analytics

Track subscriber growth, engagement, revenue and more through real-time dashboards.

6.    Results

Attentive drives an average of 18.5% of total online revenue for e-commerce brands. We offer free 30 day trials—97% of which convert into paid programs.

Getting started is as easy as...well...1, 2, 3

1. Insert Attentive’s tag on your Shopify-powered website in just two minutes

2. Design your custom sign-up unit using our intuitive editor

3. Set up your automated message journeys including your welcome flow, cart abandonment, and browse abandonment messages. Our team will do the heavy lifting to get your SMS program off the ground and humming.

Read the full guide to learn more about why thousands of Shopify brands choose Attentive as their #1 SMS marketing solution, and see what we can do for you.

See Attentive in action

Request a time to chat and learn how to drive more digital revenue with personalized mobile messaging.

1

Easy set-up & guidance on compliance

Short on time to read our complete guide?

Click to jump to the section that interests you most!

2

Growth tools to scale your list

3

Sophistication and automation

Why Attentive?

5

Robust reporting and analytics

4

Personalization and targeting tools

2

Growth tools to scale your list

3

Sophistication and automation

4

Personalization & targeting tools

5

Robust reporting and analytics

2.  Growth tools to scale your list of engaged text messaging subscribers

3.  Sophisticated and automated message sending workflows that drive revenue

When it comes to helping your Shopify-powered business grow a list of subscribers, maximize revenue, increase personalization, drive ROI, and seamlessly connect with your existing tech stack, these are the must-have capabilities you’ll want to see from your SMS marketing partner.

1.  Easy set-up and guidance on compliance

Launch your channel quickly on an easy-to-use platform, and get advice for crafting a revenue-driving SMS strategy

  • Consider how much guidance you’ll receive from your SMS partner
  • Identify if the SMS provider offers training and learning opportunities—and if they come at an extra cost
  • Understand how the SMS provider will ensure you stay compliant with SMS regulations at every step of the way, like the Telephone Consumer Protection Act (TCPA) and the CTIA


Set up integrations with your existing tech stack

Marketers are making the most of their SMS programs by integrating their text messaging solutions with their e-commerce platforms.
Think about your brand’s other important marketing channels and how you might be able to leverage customer data—especially from your Shopify store—to improve your text messaging results.

Your text message marketing partner should offer a robust suite of list growth tools and take the manual work out of opting in subscribers.


Engage and convert on-site visitors

Your website should be the foundation of your acquisition strategy. Engage paid and organic visitors with a sign-up unit that’s displayed across your mobile and desktop websites, and encourage them to opt in to get text message marketing updates from your brand.


Drive offline sign-ups with Text-to-Join

In addition to driving subscriber sign-ups across your digital channels—including email, social media, and your website—don’t forget about using Text-to-Join options for in-store signage, checkout kiosks, packaging, physical mailers, business cards, receipts, event collateral, and more.

"It was a very easy process—we provided Attentive with a few different options of visual content, and they produced an incredible pop-up to start capturing new text messaging subscribers immediately.”

Chad Ross Founder and CEO

2.  Growth tools to scale your list of engaged text messaging subscribers

Here are the most impactful ways your brand can send text messages to engage consumers at every step of the customer lifecycle, from top of funnel to post-purchase.

1. Send one-time campaigns that showcase your products and promotions.

2. Automate triggered messages based on behavioral data to reach subscribers at the right time.

3. Send order confirmations and shipping notifications.

4. Reply directly to customer inquiries and feedback.


Campaign messages

Send revenue-generating campaigns that showcase your product, promotions, and more. It’s the most effective way to keep your SMS subscribers continually engaged, while staying closely aligned with your marketing calendar.


Behavioral messages

Behavioral messages—also known as triggered messages—let you automatically drive revenue based on real-time behavioral data from your subscribers, like signing up for your text messaging program, abandoning their online shopping cart, or making a purchase. 


Transactional messages

We know the worst part of online shopping is the waiting time between clicking “Buy” and receiving our order. Give your customers peace of mind by sending transactional text messages, including order confirmations and shipment notifications.

Two-way conversations

Two-way conversations with subscribers increase engagement, deepen brand loyalty, and provide your brand with valuable data. Use two-way messages to create gamified experiences that inspire action, and build a more robust profile of subscriber preferences and behaviors so you can send more personalized messages that drive conversions.


Reply to customer service inquiries via text through integrations with CX platforms

Our recent consumer survey report revealed that almost 70% of consumers would be extremely likely or likely to connect with a brand via text message to receive customer support. Consumers are excited about the possibility of handling all aspects of their order on one device, rather than pulling out their laptop to get answers.


3.  Sophisticated and automated message sending workflows that drive revenue

4.  Personalization and targeting tools to deliver more impactful SMS content

Leading SMS solutions should provide out-of-the-box targeting capabilities and integrate seamlessly with your existing marketing technology stack.

  • Purchase history: Using transactional data to develop profiles for subscribers who either have or haven’t made a purchase over a certain time period. 
  • Past text message engagement: How you define “engaged” should be specific to your brand and goals, but a common benchmark is any subscriber who’s clicked on at least one text message from your brand within two to four weeks.
  • Location: This is especially useful for targeting weather-related or location-specific events or inviting subscribers in specific zip codes to attend new store openings.
  • VIPs: Use number of purchases, purchase frequency, and total spend to form your VIP segment, and spotlight the subscribers who are your biggest brand fans and most likely to convert.


Your provider should also help you build targeted segments using rich Shopify data, such as lifetime spend, historical purchases, order count, marketing opt-in status, and more.

"The ability to leverage Shopify subscriber data directly in Attentive allows us to send texts to our highly targeted message segments—making our text channel even more personalized and engaging.”

Griffin Thall CEO & Co-Founder

4.  Personalization and targeting tools to deliver more impactful SMS content

"The ability to leverage Shopify subscriber data directly in Attentive allows us to send texts to our highly targeted message segments—making our text channel even more personalized and engaging.”

Griffin Thall CEO & Co-Founder

It should be easy for your brand to understand how your SMS channel is performing.When evaluating SMS vendors, make sure you’re able to set up custom reports, pull ad-hoc reports, and format reports to meet your business needs.


Key reports for your SMS channel should include:

  • Subscriber growth
  • Message engagement & opt-out reporting
  • Revenue attribution
  • Integrations with analytics platforms

5.  Robust reporting and analytics to help you meet and exceed your SMS marketing goals

Why Attentive

As a leader in the text messaging industry and the #1 provider for Shopify-powered businesses by revenue driven, we’re here to not only meet your needs today, but continue to grow and innovate with you, your marketing tech stack, and industry regulations. With new enhancements being added frequently, such as message templates, training, and certifications, you can quickly turn SMS into a top performing channel that’s easy to manage and works for your business goals.

1.    Growth

Attentive drives up to ~4x more SMS subscribers and nearly ~3x more sales from SMS than other platforms.

2.   Built to integrate

Attentive easily integrates with your existing marketing stack—including CRMs, ESPs, e-commerce platforms, customer help desks, and CDPs.

3.   Automation

Attentive Journeys allow you to reach consumers with personalized messages throughout the lifecycle. For Shopify, transactional journeys are just one click.

4.   Segmentation

Use your Shopify data alongside Attentive data to build targeted segments.

5.   Analytics

Track subscriber growth, engagement, revenue and more through real-time dashboards.

6.   Results

Attentive drives an average of 18.5% of total online revenue for e-commerce brands. We offer free 30 day trials—97% of which convert into paid programs.

Getting started is as easy as...well...1, 2, 3

1. Insert Attentive’s tag on your Shopify-powered website in just two minutes.

2. Design your custom sign-up unit using our intuitive editor.

3. Set up your automated message journeys including your welcome flow, cart abandonment, and browse abandonment messages. Our team will do the heavy lifting to get your SMS program off the ground and humming.

Read the full guide to learn more about why thousands of Shopify brands choose Attentive as their #1 SMS marketing solution, and see what we can do for you.

See Attentive in action

Request a time to chat and learn how to drive more digital revenue with personalized mobile messaging.

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