Reaching Consumers With Effective Marketing is Hard
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The acceleration of e-commerce and the shift to mobile devices means that brands have had to seek new ways to provide meaningful experiences to their customers.
Watch the recording to hear from Brooke Burdge, SVP of Marketing at Attentive, and guest Stephanie Liu, Analyst at Forrester, as they discuss why 60% of brands have adopted SMS—relying on the channel to engage their audience and drive revenue.
© 2021 Attentive, a product of Attentive Mobile, Inc.
Follow us:
Resources
Company
Attentive Mobile, Inc.
221 River Street, Suite 9047, Hoboken, NJ, 07030
In this webinar, you’ll learn:
E-commerce trends that have influenced changes in consumer behavior—driving the appetite for SMS marketing
Why 87% of brands say that SMS marketing is important to their future marketing plans
How to get started with SMS, scale a list of subscribers, and start building loyalty
You’ll also receive a copy of our new commissioned study conducted by Forrester Consulting on behalf of Attentive: Connect With Consumers, Deliver Value, and Grow Revenue With SMS.
About the speakers:
Brooke previously led marketing at Twitter for the Mobile Apps & Telco verticals. Prior to that, she started the marketing team at TapCommerce. She’s also held various marketing roles at email technology company Movable Ink and global consulting firm Deloitte. Brooke has a BA in Communications from Fordham University.
Steph is an analyst serving B2C marketing professionals. Her research focuses on marketing technologies, including marketing resource management and mobile engagement automation, as well as customer trust and privacy. She helps Forrester clients understand and navigate the rapidly changing landscapes of martech and privacy. Her research topics cover methods for marketers to drive efficiency and apply customer data in privacy-safe ways.
Here’s Why 60% of E-Commerce Brands Use SMS
Here’s Why 60% of E-Commerce Brands Use SMS
Reaching Consumers With Effective Marketing is Hard
The acceleration of e-commerce and the shift to mobile devices means that brands have had to seek new ways to provide meaningful experiences to their customers.
Watch the recording to hear from Brooke Burdge, SVP of Marketing at Attentive, and guest Stephanie Liu, Analyst at Forrester, as they discuss why 60% of brands have adopted SMS—relying on the channel to engage their audience and drive revenue.
In this webinar, you’ll learn:
You’ll also receive a copy of our new commissioned study conducted by Forrester Consulting on behalf of Attentive: Connect With Consumers, Deliver Value, and Grow Revenue With SMS.
Why 87% of brands say that SMS marketing is important to their future marketing plans
E-commerce trends that have influenced changes in consumer behavior—driving the appetite for SMS marketing
How to get started with SMS, scale a list of subscribers, and start building loyalty
About the speakers:
Brooke Burdge
SVP of Marketing
Attentive
Brooke previously led marketing at Twitter for the Mobile Apps & Telco verticals. Prior to that, she started the marketing team at TapCommerce. She’s also held various marketing roles at email technology company Movable Ink and global consulting firm Deloitte. Brooke has a BA in Communications from Fordham University.
Stephanie Liu
Analyst
Forrester
Steph is an analyst serving B2C marketing professionals. Her research focuses on marketing technologies, including marketing resource management and mobile engagement automation, as well as customer trust and privacy. She helps Forrester clients understand and navigate the rapidly changing landscapes of martech and privacy. Her research topics cover methods for marketers to drive efficiency and apply customer data in privacy-safe ways.
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