SMS
Allison Kelly
VP, Partnerships
Allison Kelly
Attentive
+
In partnership with
August 25, 3:00pm - 4:15pm ET
Despite what you may have heard, email and SMS are better when they’re used together.
Join experts from Attentive, Sailthru, and Tinuiti to debunk the myths around using these leading direct marketing channels in tandem–and learn to take advantage of their unique strengths.
You’ll walk away with actionable advice on:
- How to use your email and SMS lists together to optimize the customer
lifecycle and drive list growth - Developing segmentation strategies to personalize content and offers by channel
- When to send SMS vs. email–and which message types are best suited
for each channel
AGENDA
3:00 PM to 3:05 PM
Welcome & Introductions
3:05 PM to 3:50 PM
SMS + Email Panel
Join our panel experts to explore why SMS and email are better together and how to maximize your multi-channel strategy—including increasing customer identification and optimizing the lifecycle, leveraging first party data to drive personalization, and understanding orchestration techniques to ensure the channels complement each other.
Join our experts for an interactive roundtable discussion to dig deeper on topics around identification, personalization, and orchestration with SMS and email—plus discuss strategies & ideas with your fellow brand marketers.
Interactive Roundtables
3:50 PM to 4:15 PM
SPEAKERS
WATCH ON DEMAND
+
SMS
In partnership
and
August 25,
3:00pm - 4:15pm ET
VP, Partnerships
Attentive
Monica Deretich
Lead Retail Advisor
Sailthru
Tinuiti
Sr. Strategist, SMS
Mary Miller
SPEAKERS
Sailthru
Lead Retail Advisor
Monica Deretich
Tinuiti
Mary Miller
Sr. Strategist, SMS
AGENDA
3:00 PM
to 3:05 PM
Welcome & Introductions
3:05 PM
to 3:50 PM
SMS + Email Panel
Join our panel experts to explore why SMS and email are better together and how to maximize your multi-channel strategy—including increasing customer identification and optimizing the lifecycle, leveraging first party data to drive personalization, and understanding orchestration techniques to ensure the channels complement each other.
Join our experts for an interactive roundtable discussion to dig deeper on topics around identification, personalization, and orchestration with SMS and email—plus discuss strategies & ideas with your fellow brand marketers.
Interactive Roundtables
3:50 PM
to 4:15 PM
Register below to view the event on demand.
Already registered? Access the recording via your magic link, which
can be found in your confirmation email or calendar (August 25)
This event is open to brand-side marketers only. If you have questions,
please reach out to events@attentivemobile.com
and
Lori Hunter
Director of Agency Strategy
Attentive
Desta Price
CPO
Sailthru
Blake Imperl
Partnerships Growth and Insights
Attentive
with
WATCH ON DEMAND
Register below to view the event on demand.
Already registered? Access the recording via your magic link, which can be found in your confirmation email or calendar (August 25)
This event is open to brand-side marketers only.
If you have questions, please reach out to events@attentivemobile.com
Despite what you may have heard, email and SMS are better when they’re used together.
Join experts from Attentive, Sailthru, and Tinuiti to debunk the myths around using these leading direct marketing channels in tandem–and learn to take advantage of their unique strengths.
You’ll walk away with actionable advice on:
- How to use your email and SMS lists together to optimize the customer lifecycle and drive
list growth - Developing segmentation strategies to personalize content and offers by channel
- When to send SMS vs. email–and which message types are best suited for
each channel
Attentive
Lori Hunter
Director of Agency Strategy
Sailthru
Attentive
Blake Imperl
Partnerships Growth
and Insights
CPO
Desta Price
