For retail and e-commerce marketers, it’s become increasingly more challenging to capture the attention of today’s consumers. Email has become oversaturated, and mobile apps face acquisition and engagement challenges. 

Shoppers—especially Millennials & Gen Z—expect highly personalized interactions with brands. As consumer preferences continue to shift toward mobile, a new consumer engagement channel has emerged: mobile messaging. 

Join guest Julie Ask, VP and Principal Analyst at Forrester, and Brian Long, CEO and Co-Founder of Attentive, as they discuss the importance of using notifications during prime mobile moments and how leading retail & e-commerce marketers are creating personalized experiences that resonate with consumers.

In this free webinar, you'll learn:

  • How to use notifications to reach consumers outside of their cluttered inboxes.
  • How mobile messaging fits into changing consumer behaviors. 
  • Real-life examples from leading retail & e-commerce brands who use mobile messaging to engage with shoppers.
  • How to kick-start mobile messaging to quickly become one of your next top revenue channels.
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MORE ABOUT THE SPEAKERS


Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Brian is the CEO & Co-Founder of Attentive, a personalized mobile messaging platform for e-commerce and retail marketing. Previously, he was the CEO & Co-Founder of TapCommerce, a mobile advertising company acquired by Twitter in 2014. Brian has held a variety of executive, product, and sales roles at tech companies both large and small, including Twitter, CNET.com, CBS Interactive, CrossBoard Mobile, and TapCommerce. He has spoken at various global industry events and was named one of the Top 10 in NYC technology by Business Insider.
Julie Ask, VP and Principal Analyst, Forrester
Brian Long, CEO and Co-Founder, Attentive

How to Create 1:1 Experiences with Consumers Through Mobile Messaging

WEBINAR 

Julie Ask
VP and Principal Analyst
Brian Long
 CEO and Co-Founder

Hosted By:

Featuring:

Attentive Mobile, Inc.
156 Fifth Avenue, Suite 303
New York, NY   10010

info@attentivemobile.com

© 2019 Attentive, a product of Attentive Mobile, Inc.


Brian is the CEO & Co-Founder of Attentive, a personalized mobile messaging platform for e-commerce and retail marketing. Previously, he was the CEO & Co-Founder of TapCommerce, a mobile advertising company acquired by Twitter in 2014. Brian has held a variety of executive, product, and sales roles at tech companies both large and small, including Twitter, CNET.com, CBS Interactive, CrossBoard Mobile, and TapCommerce. He has spoken at various global industry events and was named one of the Top 10 in NYC technology by Business Insider. 

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.
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