Text message marketing and email are two powerful brand communications channels. How should marketers think about the unique roles of each channel, and how can they be "better together"? 

With 98% of text messages being read, there's no doubt mobile messaging is an effective channel that marketers should be using to reach their customers. 

Today, over 50% of the top 1,000 online retailers use text message marketing, but that doesn't mean they're neglecting their email programs. Instead, they're leveraging both email and text messaging to reach consumers and facilitate a remarkable experience across channels and devices. 

In this guide, you'll learn:

  • Similarities and unique benefits of text messaging and email when communicating with consumers
  • How to integrate text messaging and email in the customer journey—and how to successfully use the two channels in tandem
  • Acquisition tactics to create or grow a subscriber list for both channels (bonus: how to grow both lists through cross-channel acquisition)
  • How to identify, set, and evaluate goals for both channels and improve over time
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Better Together: Using Email Marketing and Text Messaging to Increase Customer Engagement

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