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January 27 at 12pm ET

CB2's Top Learnings From Using Personalized Text Messaging

With e-commerce sales projected to hit $790M+ by the end of 2020, many brands have leaned into SMS marketing as a direct communications channel, quickly turning it into a top 3 revenue source. From sending campaign messages—like sales and product launches—to triggered messages—like browse and cart abandonment reminders—learn how home brand CB2 uses text messaging to engage its shoppers and drive incremental revenue. You'll also hear some of the brand's top takeaways from using this channel over the last three years.

The Retail & E-Commerce Marketer’s Guide to SMS

Learn how innovative retail and e-commerce marketers are making personalized text messaging one of their top three revenue channels, including real-life examples from 6+ leading brands.

August 13, 2020

September 24, 2020

January 27-28, 2020

June 2021

Elizabeth Ray

VP of Client Strategy

Phillip Cruickshank

Brand Marketing Lead