August 13th, 2020

September 24th, 2020

November 4th-5th, 2020

January 14th, 2021

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January 27, 2021

CB2 on Personalized Text Messaging: The Gift That Keeps On Giving

SMS marketing has quickly become a top 3 revenue channel for retail & e-commerce brands—from sending campaign messages like sales and product launches to triggered messages like browse and cart abandonment reminders. In this session, learn how home brand CB2 used text messaging to unlock 153x+ ROI last holiday season—and how it plans to beat that success this year. Plus, get actionable tips on how your brand can launch and scale its own SMS marketing channel.

The Retail & E-Commerce Marketer’s Guide to SMS

Learn how innovative retail and e-commerce marketers are making personalized text messaging one of their top three revenue channels, including real-life examples from 6+ leading brands.

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August 13, 2020

September 24, 2020

January 27-28, 2020

June 2021

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Elizabeth Ray

VP of Client Strategy

Phillip Cruickshank

Brand Marketing Lead

September 24 at 12:40pm ET

Anastasia Beverly Hills: Holidays Unwrapped with Personalized Text Messaging

Last year, e-commerce drove over $140 billion in revenue during the holiday season—with a whopping $50 billion of those sales from smartphones alone. For the upcoming holiday season, SMS marketing is an effective direct communications channel for brands to engage shoppers and drive revenue. Learn how beauty brand Anastasia Beverly Hills used personalized text messaging to drive incremental revenue during the 2019 holiday season—and how it plans to beat that success this year. Plus, get actionable tips on how to launch and scale your own SMS marketing channel.

Dena Kaye-Phillips

Director of Client Strategy

Vivan Weng

SVP, Digital & eCommerce