Registration

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Attentive Q3 Features Update

12:00 pm – 12:30 pm ET

Learn about Attentive's latest features and how you can use them to amplify your campaigns heading into the holidays.

Brian Long – Co-Founder & CEO, Attentive

Kris Hill – Sr. Director of Product Marketing, Attentive

12:30 pm – 1:00 pm ET

Elton Graham – GM of eCommerce, Los Angeles Apparel

Los Angeles Apparel is passionate about doing things differently—and they want their subscribers to feel good about the clothes they add to their closets. Learn how the sustainable fashion brand experiments with triggered text messaging to personalize their SMS welcome series, educating new subscribers about their values and products while driving engagement and conversions. 

Arielle Yang – Client Strategy Manager, Attentive

Los Angeles Apparel: Experimenting with Automated SMS Journeys to Convert New Subscribers into Sustainable Shoppers

Blog

Guides & Research

Texts We Love

About

Press

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Agenda

Registration

1:00 pm – 1:15 pm ET

Stephanie Turner – Director, Targeted Marketing, Michaels

Text messaging is an art—especially when your subscribers are DIY-ers looking for their next project. To understand what messages resonate the most with their SMS audience, Michaels experiments with different copy variants to compare the impact on overall performance and conversions. Learn how the brand uses Attentive's A/B testing capabilities to continuously optimize how they communicate with consumers via text. 

Joe James – Senior Client Strategy Manager, Attentive

Michaels: Crafting & Optimizing SMS Campaigns With A/B Testing

1:15 pm – 1:35 pm ET

Jennifer Peters – DTC Manager, OLLY

If you've ever shopped online, you know the feeling of placing an order and immediately wanting a status update or not-so-patiently waiting for a coveted item to come back in stock. To proactively keep customers informed about their recent purchases and products they're interested in, OLLY uses their SMS channel to deliver timely updates via text—like order shipped and back-in-stock alerts. Learn how the wellness brand nurtures subscribers and improves the customer experience with Attentive's transactional journeys, automated messages, and more.

Steve Yang – Senior Client Strategy Manager, Attentive

OLLY: Personalizing the Mobile Shopping Experience With Transactional SMS and Triggered Text Messages

1:35 pm – 1:55 pm ET

Andrew Milk – VP of Client Strategy, Attentive

You're already using SMS to convert browsers into first-time buyers. Now, it's time to take your text relationships to the next level—and turn your subscribers into repeat buyers and brand loyalists. We're sharing seamless strategies for using SMS to build an engaged community of loyal customers, power your rewards program, and provide customer support to increase retention. 

Text-Level Loyalty: Driving Customer Retention With SMS

1:55 pm – 2:20 pm ET

Learn a few new ways to roast your own pumpkin seeds, or join our interactive roundtable sessions to meet your industry peers and dig deeper on top themes of the day.

Break & Roundtables

Dan Russ – Technical Writer, Attentive

2:20 pm – 2:30 pm ET

Brian Long – Co-Founder & CEO, Attentive

Hear how we are redefining what business to consumer communication is, and how that will impact the future of mobile commerce.

Building the Future of Business to Consumer Commerce 

2:30 pm – 2:50 pm ET

Brian Long – Co-Founder & CEO, Attentive

See what's in store for Q4 as we unveil Attentive's product roadmap and give you a sneak peek into what we're building to supercharge your campaigns through the holiday season and into 2022.

Rachel Britt – Senior Client Strategy Manager, Attentive

Attentive Q4 Features Preview

2:50 pm – 3:30 pm ET

Eric Miao – Chief Customer Officer, Attentive

As marketers, we've long relied on customer data to understand audience behavior—from the ads they've clicked to the emails they've opened. We've been able to use those insights to inform how we target and personalize our messages across channels. But the data and privacy landscape is changing, and those trusted data points will soon be a thing of the past. Our panel of marketing experts will discuss how the recent iOS updates will impact the way we communicate with consumers and measure marketing performance, plus why first-party channels like SMS will be crucial for reaching your audience in a future without third-party cookies. 

David Cost – VP of eCommerce & Digital Marketing, Rainbow Shops

Navigating the New Paradigm: Prioritizing First-Party Data & SMS in an Evolving Digital World

Jenna Posner – VP of Digital, Snipes

Jolene Abbott – SVP, Head of Global Marketing & eCommerce, Ember

3:30 pm – 3:40 pm ET

Brooke Burdge – SVP of Marketing, Attentive

Recap the day's top ideas and learnings, plus find out who has won the pumpkin carving contest.

Conclusion