2021 SMS Marketing Benchmarks Report
How to strengthen your text message marketing strategy and drive better results
Attentive surveyed nearly 400 retail and e-commerce marketers to learn how impactful text messaging has been on their businesses, how they’re leveraging this channel to engage consumers, and where they have room to enhance their strategies.
Download the full 2021 SMS Marketing Benchmarks Report to see what we discovered and learn how you can build a successful text message marketing strategy or drive even better results with your existing program.
Marketers are driving exceptional results with SMS
Nearly 96% of marketers using text messaging say it's helped them drive more revenue—and almost 60% say it’s significantly or overwhelmingly increased revenue generation.
Marketers using text messaging who say it's increased revenue generation
How likely are you to incorporate text messaging into your 2021 marketing strategy? (Of those who do not yet use SMS already)
Investment in SMS is set to grow
Over 66% of marketers who aren’t yet using text messaging say they’re likely to start in 2021.
Marketers are prioritizing list growth
Marketers say increasing subscriber sign-ups is their top tactical challenge.
What is your greatest tactical challenge when it comes to text message marketing?
See how marketers increase subscriber growth, engage shoppers with personalized content, and drive more revenue from their SMS programs.
Marketers using text messaging who say it's increased revenue generation
How likely are you to incorporate text messaging into your 2021 marketing strategy? (Of those who do not yet use SMS already)
What is your greatest tactical challenge when it comes to text message marketing?
Marketers are driving exceptional results with SMS
Nearly 96% of marketers using text messaging say it's helped them drive more revenue—and almost 60% say it’s significantly or overwhelmingly increased revenue generation.
Investment in SMS is set to grow
Over 66% of marketers who aren’t yet using text messaging say they’re likely to start in 2021.
Investment in SMS is set to grow
Over 66% of marketers who aren’t yet using text messaging say they’re likely to start in 2021.
Marketers are prioritizing list growth
Marketers say increasing subscriber sign-ups is their top tactical challenge.
