Discover how to sleigh 
your holiday goals with personalized text messaging.

Text Messaging Unwrapped
Your Guide to a Successful 2020 Holiday Season

Get actionable text message marketing tips & strategies to help your brand sleigh the holidays by reaching consumers, driving traffic, and exceeding revenue goals.

Last year, mobile was the catalyst behind e-commerce's record-breaking holiday season. Shoppers spent over $50 billion via their smartphones, accounting for 84% of the holiday season's overall e-commerce growth. This holiday season, mobile's growth is only expected to accelerate.  

Explore the interactive guide to discover:

We’ll be updating this holiday microsite frequently through the end of the year with strategies and case studies. Access now, and sign up for texts to find out about new updates!

Preview of what’s to come in future updates:

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  • 22 e-commerce marketers share how they’ll drive revenue after Black Friday/Cyber Monday, plus their learnings from this year to carry into 2021

  • How to personalize SMS marketing to engage consumers with relevant content and drive more revenue

  • Holiday survey findings to learn how brands and consumers are approaching the 2020 holidays—including what messages subscribers want and how they plan to shop this holiday season

  • Oct - Jan promotions calendar with key dates and text messaging tips for each (like what to send, when)

  • How to use SMS to deliver exceptional customer experiences this holiday season, featuring expertise from Attentive partner Gorgias


  • Case studies from leading brands like CB2, Uncommon James, and Kendra Scott

  • Actionable tips—including a holiday checklist, list growth tools, and use cases from real brands

  • How to effectively use email and SMS in tandem this holiday season, featuring expertise from Attentive partners Bluecore and Human Marketing
  • How to analyze your SMS channel performance to optimize for year-round success